CAREER
Our company history and business

Our company history and business

OUR COMPANY HISTORY

CP ALL PUBLIC COMPANY LIMITED, one of the business groups of Charoen Pokphand Group founded in 1988, the company is a 7-Eleven convenience store retailer with exclusive right from 7-Eleven, Inc. to operate the business under the trademark “7-Eleven” in Thailand under the Area License Agreement from November 7, 1988 by opening the first store at Soi Patpong, Thailand.

In 2023, the company has expanded its business to Laos and operated as 7-Eleven stores by establishing CP ALL LAOS CO., LTD. which is an indirect subsidiary of CP ALL Public Company Limited.

THAILAND

1988 – 1997

Year 1988

  • Granted the 7-Eleven license from 7-Eleven, Inc.,USA
  • Established the Company to operate a convenience store business in Thailand under the “7-Eleven” trademark

Year 1989

  • Changed the Company’s name from “C.P. Convenience Store Co., Ltd.” to “C.P. Seven Eleven Co., Ltd.” and opened the first 7-Eleven outlet at Soi Patpong, Bangkok

Year 1994

  • Established Counter Service Co., Ltd., to operate the business of bill payment collection service

Year 1996

  • Established C.P. Retailing and Marketing Co., Ltd., to operate the business of manufacturing and sale of convenience food and bakery products

Year 1997

  • Officially opened Bang Bua Thong distribution center

1998 – 2002

YEAR 1998

  • Established Lotus Distribution Investment Limited
  • Became a public company
  • Celebrated the 1,000th store of 7-Eleven in Thailand

Year 1999

  • Established Retailink (Thailand) Co., Ltd., to operate the business of sale and maintenance of retail equipment

YEAR 2000

  • Joined with the China Retail Fund, LDC, a fund under the management of American International Group, to establish Yangtze Supermarket Investment Co., Ltd., to invest in the supercenter business in the PRC
  • Established Shanghai Lotus Supermarket Chain Store Co., Ltd.

Year 2001

  • Incorporated Thai Smart Card Co., Ltd. with 8 alliances

YEAR 2002

  • Celebrated the 2,000th store of 7-Eleven in Thailand
  • Co-operated with PTT Public Co., Ltd., to exclusively open 7-Eleven stores in PTT gas stations

2003 – 2007

YEAR 2003

  • Established Gosoft (Thailand) Co., Ltd., MAM Heart Co., Ltd., and Dynamic Management Co., Ltd.
  • Offered to share to the public and listed the Company on the Stock Exchange of Thailand

YEAR 2004

  • Established Suksapiwat Co., Ltd.
  • Awarded the Thailand Quality Class: TQC at the Thailand Quality Award 2004

YEAR 2005

  • Celebrated the 3,000th stores of 7-Eleven in Thailand
  • Officially opened Panyapiwat Techno Business School

YEAR 2006

  • Officially opened Suvarnabhumi distribution center.
  • Officially launched “Smart Purse” card and became the first convenience store in Thailand to offer payment of products and services with Smart Purse, which is a digital cash card
  • Established Panyatara Co., Ltd.

YEAR 2007

  • Established Panyapiwat Institute of Technology
  • Disposed the assets and investment of Supercenter business in the PRC
  • Changed the Company’s name from “C.P. Seven Eleven Public Company Limited” to “CP ALL Public Company Limited” and changed trading symbol from “CP7-11” to “CPALL”

2008 – 2012

YEAR 2008

  • Increased registered capital in Thai Smart Card Co., Ltd., to 1,600 million baht on March 28, 2008
  • Completed the restructuring of supercenter business in the PRC on October 31, 2008
  • Received the highest vote in Thailand for “Asia’s 200 Most-admired Companies” from The Wall Street Journal Asia’s survey

YEAR 2009

  • Celebrated the 5,000th 7-Eleven stores in Thailand and the 20th anniversary of operating 7-Eleven in Thailand since the first outlet at Soi Patpong, moving towards convenience food store
  • Became the first listed company in the Stock Exchange of Thailand in establishing an Employee Joint Investment Program (EJIP)
  • Opened a regional distribution center in Surat Thani

YEAR 2010

  • Officially opened the second chilled distribution center in Suvarnabhumi
  • Awarded as the 1st winner among Retailers in Thailand presented by Euromonitor International, KPMG and Retail Asia Magazine
  • Received the Best CEO Award and the Best CFO Award in the Service Industry at the SAA Award for Listed Companies listed companies presented by the Securities Analysts Association
  • Completion of assets disposition regarding a connected transaction on the investment in convertible preferred shares (CPS) issued by C.P. Lotus Corporation (C.P. Lotus) to C.P. Holding (BVI) Investment Company Limited (CPH). CPH paid by cash for CPS in the amount of HKD 966.5 millions, equivalent to 3,787.7 million baht on September 30, 2010
  • Changed the name “Panyapiwat Institute of Technology” to “Panyapiwat Institute of Management”

YEAR 2011

  • Officially opened the regional distribution center in Khon Kaen
  • Recognized by Forbes Asia Magazine as one of the 50 best biggest listed companies in the Asia Pacific Region (Asia’s Fab 50 Companies)

YEAR 2012

  • Officially opened the regional distribution center in Lampoon
  • Changed the name “Panyapiwat Techno Business School” to “Panyapiwat Technological College”

2013 – 2016

YEAR 2013

  • Celebrated the 7,000th stores of 7-Eleven in Thailand
  • Acquired Siam Makro Public Company Limited, membership based Cash & Carry trade centers
  • Achieved an inaugural bond issuance of 50,000 million baht, the biggest issuing size of Thailand corporate bond
  • Awarded Best-of-the-Best Retailers 2013, Asia Pacific presented by Retail Asia Magazine in partnership with Euromonitor International and KPMG
  • Received the CEO Econmass Award 2013 organized by The Economic Reporters Association

YEAR 2014

  • Celebrated the 8,000th stores of 7-Eleven in Thailand
  • Successfully issued debentures no. 1, 2, and 3/2014 totaling 90,000 million baht.
  • Established 24 Shopping Co., Ltd., which is online business
  • Recognized by Forbes Magazine as the only Thai company to be ranked on the Forbes World’s Most Innovative Companies
  • Inaugurated the 16-storey building “CPALL Academy”, Tara Park, Chaengwattana

YEAR 2015

  • • Successfully issued debentures no. 1 and 2/2015 totaling 33,000 million baht.
  • CPRAM Co., Ltd., CPALL’s subsidiary, received the “Deming Prize 2015” presented by the Union of Japanese Scientists and Engineers (JUSE). CPRAM was the first manufacturer in Thailand and the world to receive this prize.
  • Recognized by Forbes Asia Magazine as one of the 50 best biggest listed companies in the Asia Pacific Region in 2015 (Asia’s Fab 50 Companies) for the five consecutive years
  • Recognized by Forbes Magazine as the most innovative company in Thailand for two consecutive years (Forbes World’s Most Innovative Companies 2015), which ranked no. 3 in Asia Pacific region, and no.17 in the world
  • Received “Gold” certification from the Thai Green Building Institute
  • Officially opened the regional distribution center for consumer products and temperature controlled products in Chonburi and opened the distribution center for frozen products in Chiangmai

YEAR 2016

  • Celebrated the 9,000th stores of 7-Eleven in Thailand
  • Successfully issued debentures no. 1 and 2/2016 totaling Baht 19,000 million to refinance matured debentures
  • Issued a new subordinated perpetual debenture for the first time totaling 10,000 million baht.
  • Established a company for research and development in food (CP Foodlab Co., Ltd.). This new company is totally invested by All Corporation Co., Ltd., CPALL wholly owned subsidiary.
  • Established a demonstration school of “Panyapiwat Institute of Management”, which the curriculum allows high school students from M1 to M6
  • Counter Service Co., Ltd., increased capital amount Baht 30 million, which made a total registered capital of Baht 100 million baht.
  • Awarded as The Top-Pick Brand among retailers in Thailand on the Brand Footprint Report and Ranking conducted by Kantar Worldpanel
  • Awarded as Thailand’s Most Admired Brand 2016 for four consecutive years from the research organized by BrandAge and selected as the leader among convenience store retailers
  • Awarded as Marketeer No.1 Brand Thailand 2015-2016 in the convenience store category and frozen food product category under “Ezygo” brand. The award was presented by Marketeer Magazine to companies and brands that were the most popular among Thai consumer.
  • Received Energy-Saving Building-1st Level Badge in school and convenience store category from Metropolitan Electricity Authority in MEA Energy Saving Building Award 2015 which 14 branches of 7-Eleven stores passed the criteria
  • Received Excellence in Consistent TPM Commitment 2015 for CPRAM Co., Ltd. The award was presented by Japan Institute of Plant Maintenance (JIPM) to worldwide organizations that were successful in Total Productive Maintenance system (TPM). CPRAM was the first ready-to-eat Business manufacturer in Thailand who got this award.
  • Received Ishikawa – Kano Award (IKA) from Dr. Noriaki Kano for CPRAM Co., Ltd. CPRAM was selected by members of Asian Quality Network (ANQ) from 17 countries because the management has promoted, supported and encouraged Total Quality Management (TQM) among the whole organization.

2017 – 2019

YEAR 2017

  • Celebrated the 10,000th stores of 7-Eleven in Thailand
  • Issued 3 times of debentures with a total amount of 25,500 million baht and issued a subordinated perpetual debenture for the second time amount 10,000 million baht  in order to repay matured debentures
  • Increased capital amount USD 38 million in Lotus Distribution Investment Limited (LDI), totaling a registered capital of USD 244 million in order to invest in indirect subsidiary company to maintain stakeholding
  • Admitted to the 2017 Dow Jones Sustainability Index (DJSI) Emerging Markets in the category of Food & Staples Retailing. CPALL is the sole Thai and Asian firm to be selected in this category.
  • Certified as Private Sector Collective Action Coalition Against Corruption Council (“CAC”) Member Company organized by Thai Institute of Directors (IOD)
  • Awarded as Thailand’s Most Admired Brand 2017 for five consecutive years from the research organized by BrandAge and selected as the leader in retail category
  • Received Energy-Saving Building Outstanding Badge and Energy-Saving Building Excellence Symbol in convenience store category and was certified as Energy-Saving Building- 1st level in office building category (Tara Sathon Building) from Metropolitan Electricity Authority in MEA Energy Saving Building Award 2016

YEAR 2018

  • Disposed the 230,248,000 common shares of Siam Makro Public Company Limited (“Makro”), representing 4.80 percent of the total issued share capital of Makro at the price of Baht 44 per share. The main objective of this transaction is to increase the trading liquidity of Makro shares in the Stock Exchange of Thailand.
  • Established ALL Wellness Co., Ltd. with the objective to provide health and wellness services to the communities with convenience, innovations and digital technology as well as giving healthcare consults by medical professionals
  • Officially opened the regional distribution center for consumer products in Burirum
  • Admitted as a member of the Dow Jones Sustainability Index (DJSI) World Index as well as Emerging Markets for the second consecutive year (2017-2018). It is a DJSI member in the category of Food & Staples Retailing
  • Admitted as a member of FTSE4Good Index for the first year in two groups, which are FTSE4Good Emerging Index and FTSE4Good ASEAN 5 Index
  • Admitted as a member of the 2018 Thailand Sustainability Investment (THSI) as well as received the 2018 Sustainability Report Award at an outstanding level
  • CP ALL is the sole Thai company which admitted as the 23rd of the “World’s Most Innovative Companies” in Top100 global companies by Forbes in collaboration with Jeff Dyer from Brigham University, and Hal Gregersen from Massachusetts Institute of Technology (MIT).
  • Received IR Magazine Awards: Best Investor Relations in Consumer Staples Sector in Southeast Asia

YEAR 2019

  • Celebrated the 11,000th stores of 7-Eleven in Thailand
  • Executed the Indicative Term Sheet with 7-Eleven, Inc. for the receive of franchise with respect to the establishment and operation of 7-Eleven Stores in Cambodia and Lao People’s Democratic Republic
  • Established ALL Now Logistics Co., Ltd. with the objective to operate the domestic parcel and express delivery service business. In addition, Dynamic Management Co., Ltd., which operate distribution centers shall be changed its name to All Now Management Co., Ltd.
  • Purchased ordinary shares of Thai Smart Card Co., Ltd. from other shareholders, making CPALL owned ordinary shares of Thai Smart Card Co., Ltd., of 100 percent of a registered capital.
  • Officially opened the regional distribution centers for consumer products in Hatyai (Songkla) and Nakhon Sawan
  • Admitted as a member of the Dow Jones Sustainability Index (DJSI) world Index for the second consecutive years and the DJSI Emerging Markets for the third consecutive year (2017-2018). In addition, CPALL is the nomination as a leader in the DJSI World Index in category of Food & Staples Retailing Industry.
  • Admitted as a member of FTSE4Good Index for the second consecutive year in two groups, which are FTSE4Good Emerging Index and FTSE4Good ASEAN 5 Index
  • Admitted as a member of the 2019 Thailand Sustainability Investment (THSI) from Stock Exchange of Thailand for the second consecutive year in consideration of performance in the economic, social, and environmental dimensions. In addition, received SET awards 2019 in category of Sustainability Excellence for Highly Commended in Sustainability Awards
  • Awarded as The Best in Category of Consumer Discretionary from Asiamoney – the financial magazine that have the highest number of readers in Asia as well as received Corporate Governance Awards
  • Awarded as Best Growth Strategy in Thailand from Finance Asia Best Company 2019 • Awarded as Best Social Media Campaign Award from Thailand Zocial Awards 2019
  • Awarded as Thailand’s Most Admired Brand & Why We Buy 2019 in category of convenience store with the most reliability for the seventh consecutive year.
  • Awarded as Most Engaged Official Account and Most Used Sponsored Stickers from Line Thailand Awards 2019
  • Received IR Magazine Awards: Southeast Asia 2019 in “Best Overall Investor Relations (Large Cap)”

2020

Year 2020

  • CP ALL (Cambodia) Co., Ltd., and CP ALL LAOS COMPANY LIMITED were an indirect subsidiaries of the Company (in which the Company has 100 percent shareholding through Albuera International Limited, a direct subsidiary with 100 percent shareholding), have  respectively entered into Master Franchise Agreements with respect to the operation of 7-Eleven Stores in Lao People’s Democratic Republic and Cambodia with 7-Eleven, Inc. Under both contracts, CP ALL (Cambodia) Co., Ltd., and CP ALL LAOS COMPANY LIMITED are respectively granted franchising rights in the establishment and operation of 7-Eleven Stores in Laos and Cambodia for a period of 30 years, which the parties may agree to extend by two additional 20-year terms.

OPENED CP ALL LAOS COMPANY LIMITED

CORPORATE LOGO

Design Concept Convenience without Boundary Visual Concept Always, All Blossom

RED

THE SINCERE BRIGHT RED

The color of love and sincerity that CP ALL gives to all stakeholder groups.

SKY BLUE

THE CREATIVE SKY BLUE

The color of thought creativity, business expansion, and moving forward.

GREEN

THE CARING GENTLE GREEN

Peace and care for happiness, convenience, and safety.

BLUE

THE SUSTAINABLE BRIGHT BLUE FOR CP ALL

The stability and sustainability of CP ALL.

THE MEANING OF THE LOGO

THE PETALS OF BLOSSOM : BLOOMING PETALS

“The continuous growth of CP ALL business to bring convenience and happiness to everyone involved with CP ALL, including the community and surrounding society to grow together.”

THE MULTI-COLOR PETALS OF BLOSSOM : MULTI-COLORED PETALS THAT BLOSSOM

“The diversity that grows endlessly not only in terms of products and services, but also the concept that CP ALL has created for customers both nationally and globally.”

ADDRESS

No. 239 Unit 16 SOUPHANOUVONG Road, Nongpanai Village, Sikhodtabong District, Vientiane Capital, Lao PDR

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